What is a nudge:
http://www.nudges.org/thebook.cfm
nudge blog:
http://nudges.wordpress.com/
21 nudges they started
http://nudges.files.wordpress.com/2008/04/our-dozen-nudges1.pdf
gives credit to incentive systems, and the idea that minor incentives can enable much bigger action. snowball effect, etc.
some other interesting pages:
http://leduc998.wordpress.com/2008/05/31/why-trade-1-stock/
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