Finding a job 90% students use word of mouth. 41% of firms use word of mouth

Even the younger, tech-savvy generation still relies on good old-fashioned word-of-mouth networking. According to a Schwab Institutional 2008 survey of graduate and undergraduate students in Texas Tech University's division of financial planning program, nearly 90% of students said that word-of-­mouth networking with professional contacts, family and friends is the most useful tool in their job search. While word-of­mouth is one of the most popular tactics used by job seekers, only 41% of firms reported using it to find candidates, according to another 2007 Market Knowledge Tools report: Best-Managed Firms: Recruiting and Retaining Top Talent.